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Narrative-Driven Marketing
The Power of Narrative-Driven Marketing
Author by: Nathalie Tessier, Fashion Business Program Leader
21 Aug 2024
In today’s fashion industry, brands compete for more than consumer attention — they compete for emotional connection. A successful fashion brand is no longer defined only by its products, but...
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Recap | Haute Couture Week 2024
Author by: Istituto Marangoni Miami
31 Jul 2024
We are full of inspiration and jaw-dropping designs from Haute Couture Week 2024. The event this year which took place in the center of Paris presented the height of luxury...
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The Resurgence of Coach
Author by: Istituto Marangoni Miami
10 Jul 2024
In the ever-changing world of fashion, only a select few brands endure and remain relevant over time. Coach, renowned for its timeless American style, has undergone a revival that has...
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A Fashion Recap | Vogue World: Paris
Author by: Alessandra Belloso, IMM Master's Alumna
26 Jun 2024
On June 23, 2024, Vogue World made a grand return, this time taking over the iconic Place Vendôme in Paris. The event celebrated fashion, sports, and culture in a spectacular...
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fashion innovation
What is the Cup Fashion Students are Using?
Author by: Nathalie Tessier, Fashion Business Program Leader
17 Jun 2024
In the dynamic world of fashion, where trends come and go, there’s one unexpected accessory that’s taken the industry by storm – the Stanley Cup. No, not the iconic trophy...
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Roberto Cavalli: Innovation and Glamor in the Fashion World
Author by: Sorayah Mahammadie-Sabet, Student Writer
30 Apr 2024
The fashion industry has always been shaped by visionaries who challenge conventions, redefine beauty, and transform creativity into cultural movements. Roberto Cavalli was one of those rare designers whose bold...
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Alessandro Michele: The ‘Nuovo Maestro’ Behind Valentino
Author by: Alessandra Belloso, Master's Program Alumna
02 Apr 2024
The fashion world witnessed a new creative chapter when Alessandro Michele became Valentino’s Creative Director, marking one of the most anticipated appointments in contemporary luxury fashion. Known for his imaginative...
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