whatsapp
find your program
Menu
whatsapp Find your program

Built for the Creator Generation

This isn’t a program that tells students to put the phone down — it’s the one that teaches them to run what’s on it. This degree is the difference between posting and building: between having a following and having a career.

  • For the student already building an audience: learn to turn followers into a real, monetizable brand — with the strategy, contracts, and disclosure rules to do it professionally.
  • For the student who wants to be the next creative director, not just work for one: every course doubles as a growth engine for your own platform while you learn to run someone else’s.
  • For the student who wants in on the business side: leave knowing the analytics, paid media, and brand strategy that turn a viral moment into a sustainable career.
  • The capstone isn’t a paper — it’s a real campaign plan, content portfolio, or creator strategy defended in front of an industry panel. Something you can show, not just describe.

The global creator economy is valued at well over $200 billion in 2026 and is projected to keep growing rapidly (industry estimates) — this program puts students inside that growth curve, trained by faculty who are already living it.

Digital Strategy for Fashion & Luxury

  • PROGRAM DESCRIPTION
  • PROGRAM OBJECTIVE
  • LEARNING OUTCOMES
  • PROGRAM LENGTH
  • ONLINE LEARNING ENVIRONMENT

The Virtual Master of Arts in Digital Communication & Social Media Strategy is for professionals who are involved in many areas of the fashion system and those playing a very important role inside Fashion Houses, from creative direction, strategic positioning, communication planning and social media management.

The Digital Revolution is strongly impacting the Fashion Industry, generating a strong increase in professionalism, attention to engagement measurement and an incredible fragmentation of the traditional touch points, creating new, challenging, professional opportunities. This postgraduate level course trains participants to anticipate and respond to developments in social media management, immersive digital experiences, creative direction and new digital consumer behaviors.

Through the exploration of the major theories and debates that dominate the contemporary fashion industry, they learn how the impact of digital technologies has changed the face of consumer engagement and this program looks at finding the right balance between different strategic and immersive activities, together with tools including viral platforms, social media, and using video and virtual reality to engage with final clients and intermediaries.

With a mix of lectures, real simulation projects, industry testimonials and written and oral practice, students will get an advanced and up-to-date knowledge of the digital languages, tools and process. Participants will develop the intellectual skills to understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact, as well as being encouraged to evaluate the role of creativity in digital advertising and assess creative strategies and execution choices of different campaigns on a variety of social media platforms. Along with professional direct links with fashion companies, industry projects and guest speakers all contribute to providing a detailed insight into the realities, and the opportunities, of social media management and digital communication.

The Virtual Master of Arts in Digital Communication & Social Media Strategy degree aims to provide an advanced and up-to-date knowledge of the role of social media platforms and how they are changing engagement between brands and consumers, specifically for the fashion and luxury goods industries.

This program is aimed at participants that have previous undergraduate level study or similar, or proven work experience, completing the course with skills in social media management for the fashion and luxury industries, with the ability to apply key digital communication channels and theories across all written, virtual and social media campaigns.

Over the course of 1.5 years participants are taught how to motivate, create desire, and build consumer engagement through omni-channel strategies channels in social media, digital campaigns, and communication in order to meet the expectations of a luxury brand’s global vision and strategy.

Graduates of the program will be able to:

  • Direct integrated brand campaigns using real fashion industry case studies — media planning, PR, CSR, and paid strategy in one cohesive plan.
  • Produce platform-ready photo and video content solo — from shot planning through motion graphics and short-form edits for Instagram, TikTok, and YouTube.
  • Command the analytics behind the strategy — set KPIs, run A/B tests, and speak fluently in PPC and SEO with brand and agency teams.
  • Manage creator and influencer partnerships — sourcing, vetting, FTC disclosure compliance, and experiential activation design.
  • Apply AI content tools responsibly inside a real production workflow, evaluated against brand voice and platform policy.
  • Present and defend an original capstone — a campaign plan, content portfolio, or research study — before a live panel of faculty and industry professionals.

This program takes four (4) semesters to complete and can be completed in approximately 1.5 years of full-time continuous enrollment. Courses are three (3) semester credits each, with the exception of the capstone project, which is six (6) semester credits. The program is comprised of 36 semester credit hours.

The Virtual Master of Arts in Digital Communication & Social Media Strategy is for professionals who are involved in many areas of the fashion system and those playing a very important role inside Fashion Houses, from creative direction, strategic positioning, communication planning and social media management.

The Digital Revolution is strongly impacting the Fashion Industry, generating a strong increase in professionalism, attention to engagement measurement and an incredible fragmentation of the traditional touch points, creating new, challenging, professional opportunities. This postgraduate level course trains participants to anticipate and respond to developments in social media management, immersive digital experiences, creative direction and new digital consumer behaviors.

Through the exploration of the major theories and debates that dominate the contemporary fashion industry, they learn how the impact of digital technologies has changed the face of consumer engagement and this program looks at finding the right balance between different strategic and immersive activities, together with tools including viral platforms, social media, and using video and virtual reality to engage with final clients and intermediaries.

With a mix of lectures, real simulation projects, industry testimonials and written and oral practice, students will get an advanced and up-to-date knowledge of the digital languages, tools and process. Participants will develop the intellectual skills to understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact, as well as being encouraged to evaluate the role of creativity in digital advertising and assess creative strategies and execution choices of different campaigns on a variety of social media platforms. Along with professional direct links with fashion companies, industry projects and guest speakers all contribute to providing a detailed insight into the realities, and the opportunities, of social media management and digital communication.

ADMISSIONS REQUIREMENTS

Applicants to the Online Master of Arts in Digital Communication & Social Media Strategy should bring a strong interest in content, social media, and brand communication for the fashion and luxury industries. Ideal candidates have prior undergraduate study or professional experience in communications, marketing, media, fashion, or a related field.

To apply, students must submit:

  • Online Application – Completed Online Application
  • ID – Government-issued identification
  • Bachelor’s Degree – Official transcripts and diploma
  • Curriculum Vitae (CV) – Detailing academic background, work experience, and relevant skills
  • Personal Statement – Explaining your motivations for joining the program and your goals in digital communication
Schedule an Appointment ↗Apply Now ↗

PROGRAM HIGHLIGHTS

A Capstone You Can Show

Finish with a real campaign plan, content portfolio, or creator strategy, presented and defended before a panel of faculty and industry professionals.

Grow Your Own Platform

Every course doubles as a growth engine for your own channels while you learn to run a brand’s presence across platforms.

Creator Partnerships, Done Professionally

Learn to source, vet, and manage influencer and UGC collaborations — including FTC endorsement and disclosure compliance.

AI in the Content Workflow

Use generative AI tools for ideation, copy, image, and video — and evaluate the output against brand voice and platform policy.

PROGRAM SPECIFICS

DOWNLOAD PROGRAM BROCHURE
CREDENTIALS

Master of Arts Degree

START TERM

Summer / Fall 2027

DURATION

1.5 years (4 semesters)

MODALITY

Online

CREDITS

36 credits

COURSE LOAD

Full Time or Part Time

BEYOND
THE CLASSROOM

Internships

There is a wide variety of internships available to you as a student in Istituto Marangoni Miami’s Master of Arts in Digital Communication & Social Media Strategy program that are especially related to your field of study. Whether your area of interest is luxury management, brand development, or fashion marketing, our internships offer hands-on training to enhance your academic background and set you up for success in the competitive world of luxury and fashion.

Read More
Industry Networking Sessions

At Istituto Marangoni Miami, we understand the value of networking in the brand management and luxury sectors. We provide unique networking opportunities that are especially chosen for students enrolled in our Master of Arts in Digital Communication & Social Media Strategy program because of this. Students can interact with prominent personalities from the fashion and luxury industries through our ‘In Conversation With’ series.

Read More
Fashion Contests

At Istituto Marangoni Miami, we believe in the power of hands-on experience and healthy competition as key drivers of learning. That’s why we offer our students the exciting opportunity to participate in fashion and design contests. From crafting business or creative direction proposals to designing for partnered brands, these contests provide students with real-life industry challenges to tackle.

Read More
The Miami Fashion Movement

Known as the Miami Fashion Movement, students from Istituto Marangoni Miami take center stage during major fashion weeks held around the Americas. Within the program, students will have the opportunity to curate and present their own collections on runways across the globe, including Palm Springs, New York, Miami Swim Week, Panama, Costa Rica, Argentina, Guatemala, and the Dominican Republic.

Read More

TUITION AND FEES Online Master of Arts in Digital Communication & Social Media Strategy

Download Our Catalog
Cost and Fees MA Degree
TOTAL SEMESTER CREDIT HOURS 36
TUITION PER CREDIT HOUR $1,050
NON-REFUNDABLE APPLICATION $100
SEMESTER CAMPUS FEES N/A
SEMESTER DIGITAL RESOURCE FEES $500
BOOKS AND SUPPLIES PER SEMESTER $200
GRADUATION FEE $400
Total Cost of Attendance $41,100
Cost and Fees MA Degree
TOTAL SEMESTER CREDIT HOURS 36
TUITION PER CREDIT HOUR $1,050
NON-REFUNDABLE APPLICATION $100
SEMESTER CAMPUS FEES N/A
SEMESTER DIGITAL RESOURCE FEES $500
BOOKS AND SUPPLIES PER SEMESTER $200
GRADUATION FEE $400
Total Cost of Attendance $41,100

At Istituto Marangoni Miami, we understand that each student’s financial situation is unique. That’s why we offer various payment options tailored to the specific program you are applying to. For detailed information about the payment opportunities available for our programs, we encourage you to schedule an appointment with one of our representatives. They will be delighted to assist you in finding the best program for you and answer any questions you might have.

* The digital resources fees include all required software.

* The school provides most resources, yet books and supplies are variable each semester.

* For a comprehensive overview of our tuition, fees, and refund policy, kindly access and download our catalog for detailed information. *For finance-related inquiries, please contact the Finance Department at finance@immiami.edu.

CURRICULUM

Istituto Marangoni Miami offers a first-rate curriculum and learning experience as a top fashion school for all of its students in every program. Students in the Online Master of Arts in Digital Communication & Social Media Strategy program will complete a total of 36 credits across four semesters. The program focuses on social media strategy and analytics, content creation and digital storytelling, visual and video production, creative direction, paid social and digital advertising, marketing technology and AI content tools, and creator partnerships — culminating in a professional capstone. Each class is sized to approximately 15–20 students so that instructors can fully focus on the individual student’s needs and give personalized attention.

semester 1
-
hidden
Number Course Title
DCS541
Research Methods & Digital Ethics

Credits / Hrs – 3 / 45

Combines graduate research methodology with legal, ethical, and platform-policy issues shaping social media and digital content practice. Students learn to design research questions, review literature, and structure a capstone proposal, while examining data privacy, intellectual property, platform terms of service, FTC endorsement and disclosure rules, and content moderation policy as they apply to creators, brands, and agencies.

Prerequisite(s): None

Research Methods & Digital Ethics
Hidden Details Show Details
DCS542
Digital Audience & Media Landscape Analysis

Credits / Hrs – 3 / 45

Combines graduate research methodology with legal, ethical, and platform-policy issues shaping social media and digital content practice. Students learn to design research questions, review literature, and structure a capstone proposal, while examining data privacy, intellectual property, platform terms of service, FTC endorsement and disclosure rules, and content moderation policy as they apply to creators, brands, and agencies.

Prerequisite(s): None

Digital Audience & Media Landscape Analysis
Hidden Details Show Details
DCS528
Social Media Strategy & Analytics

Credits / Hrs – 3 / 45

Combines graduate research methodology with legal, ethical, and platform-policy issues shaping social media and digital content practice. Students learn to design research questions, review literature, and structure a capstone proposal, while examining data privacy, intellectual property, platform terms of service, FTC endorsement and disclosure rules, and content moderation policy as they apply to creators, brands, and agencies.

Prerequisite(s): None

Social Media Strategy & Analytics
Hidden Details Show Details
semester 2
-
hidden
Number Course Title
DCS536
Content Creation & Digital Storytelling

Credits / Hrs – 3 / 45

Develops the craft of writing and storytelling for digital and social platforms, from short-form captions to long-form brand content. Students learn to adapt voice and format across platforms, write for SEO and content marketing, and build a content calendar and editorial style guide, with emphasis on the shift from traditional to digital-native storytelling and content formats.

Prerequisite(s): None

Content Creation & Digital Storytelling
Hidden Details Show Details
DCS537
Visual & Video Content Production

Credits / Hrs – 3 / 45

Builds hands-on production skills in photography, video, and graphic design for social and digital content, from shot planning and lighting through editing, motion graphics, and short-form video for platforms such as Instagram, TikTok, and YouTube. Students produce a portfolio of platform-ready visual content using industry-standard editing and design tools.

Prerequisite(s): None

Visual & Video Content Production
Hidden Details Show Details
DCS529
Integrated Communication & Brand Strategy

Credits / Hrs – 3 / 45

This course explores the ever-evolving world of integrated marketing and brand communication strategies, drawing on fashion industry case studies to help students develop a deeper understanding of success factors. Media planning and strategy, public relations, sales promotions, direct marketing, corporate social responsibility, the digital landscape of communications, fashion advertising, and creative communication strategies, as well as the laws and regulations associated with marketing communications, are included among the topics.

Prerequisite(s): None

Integrated Communication & Brand Strategy
Hidden Details Show Details
semester 3
-
hidden
Number Course Title
DCS532
Creative Direction for Digital & Social Content

Credits / Hrs – 3 / 45

This course explores proven creative-direction techniques from both brand and agency perspectives. Students learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis, studying how creative strategy is executed across the marketing mix — including interactive marketing, promotion, advertising, traditional and digital media, social media, and experiential events. Students learn to manage all elements for consistent strategy and branding and for successful integration, building a cohesive campaign as part of the creative process.

Prerequisite(s): None

Creative Direction for Digital & Social Content
Hidden Details Show Details
DCS543
Marketing Technology & AI Content Tools

Credits / Hrs – 3 / 45

Surveys the marketing technology stack used by content and social teams, including CRM and email marketing automation, SEO, analytics platforms, and generative AI tools for ideation, copywriting, image, and video production. Students build a personal content-production workflow and critically evaluate AI-assisted output against brand voice, factual accuracy, and platform guidelines.

Prerequisite(s): None

Marketing Technology & AI Content Tools
Hidden Details Show Details
DCS533
Paid Social & Digital Advertising

Credits / Hrs – 3 / 45

This course explores paid social and digital advertising by investigating the distribution options for promotional content across social media, search engines, websites, and other digital platforms. Students learn how to reach consumers directly through paid placement (pay-per-click), search engine optimization (SEO), and the integration of digital advertising into traditional marketing strategies, as well as how to create web banner ads, mobile ads, landing pages, interactive lookbooks, and digital media kits.

Prerequisite(s): None

Paid Social & Digital Advertising
Hidden Details Show Details
semester 4
-
hidden
Number Course Title
DCS538
Experiential Media & Creator Partnerships

Credits / Hrs – 3 / 45

Explores how brands create immersive, memorable experiences and how creator and influencer partnerships extend that reach. Students study experiential and immersive media alongside creator sourcing and vetting, brand-creator collaboration basics, disclosure and endorsement guidelines, and user-generated content (UGC) strategy. Students plan an experiential or creator-partnership concept for a brand case study.

Prerequisite(s): None

Experiential Media & Creator Partnerships
Hidden Details Show Details
DCS602
Content Creation & Social Media Strategy Capstone

Credits / Hrs – 6 / 90

The culmination of the program. Students select a topic of professional relevance — a content and social media strategy for a brand, a creator-economy or influencer campaign plan, a content production portfolio, or an original research study — and complete an in-depth capstone under faculty supervision. Outcomes may include a content portfolio, campaign plan, short film, or academic paper, presented and orally defended before a panel of faculty and industry professionals.

Prerequisite(s): All DCS 500-level courses.

Content Creation & Social Media Strategy Capstone
Hidden Details Show Details

MEET OUR
FACULTY

All faculty
This program is taught by working creative directors, stylists, and strategists with a combined reach of over 400k followers across Instagram — proof the curriculum is built by people currently shaping the feed, not just studying it.
All faculty
Bradley teaches students how brands diversify their systems, increase accessibility, and define new audiences. He is an enthusiastic strategist for content interpretation, process integration, and solution implementation, focused on conversions with demand-generated growth. He is a full-stack web developer passionate about inclusive design and scalable web development that meets industry best practices and provides rich, engaging experiences for our students. Teaching Areas: Digital and Graphic and Web Design, Digital Marketing and E-Commerce
read more
Cummins!_5
Bradley Cummins
Fashion Business Professor
Karla was born in Mexico City, where she lived until she was ten. Later, she moved to Milan, Italy, with her mother, an opera singer at the time. In Milan, particularly while gazing at the shop windows along Via Monte Napoleone, her love for fashion began to blossom. Later, her mother transitioned into acting, and they relocated to Los Angeles, where Karla discovered the allure of Hollywood. Drawing from these formative experiences, Karla merged her passion for fashion and celebrity culture, becoming a highly skilled celebrity stylist. Karla's educational journey in fashion began at Istituto Degli Abiti in Mexico City, followed by advanced studies at Central Saint Martins in London, where she specialized in Fashion Styling, Fashion Design, and Art Direction. She also attended the Fashion Institute of Technology in New York City. Concurrently, Karla began experimenting with styling by revamping the wardrobes of her musician friends, a practice that soon solidified her career path. Over the next 25 years, Karla established herself as one of the most successful celebrity stylists in Mexico and beyond. She has styled renowned figures such as Thalia, Paulina Rubio, and even the former First Lady of Mexico. Now residing in Miami with her husband and two daughters, Karla shares her expertise as a professor of Fashion Styling at Istituto Marangoni Miami. Teaching Areas: Business of Styling and Fashion Styling 4
read more
couture collections
Karla Guindi
Fashion Styling Program Leader
Matthew has become a well-known and successful investor and creative director for his understanding of design-conscious products, brands, and services for the luxury and lifestyle markets. Through his brand consultancy, Thermal Brands, Matthew consults with dozens of clients within the Fashion, Beauty/Wellness, Food, and Home/Hospitality categories. He has designed exclusive products and consumer experiences (installations, presentations, charity events, concerts, and Pop-ups) for such events, including the NBA Draft, Art Basel, CES, ComplexCon, KidzCon, Paris Fashion Week, NY Fashion Week, and Formula One.
read more
industry networking
Matthew I. Growney
Fashion Business Professor
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion. Teaching Areas:  Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Roxana Frontini
Fashion Business Professor
Sarah Watson-Baik, a dynamic creative and educator from California, holds Fine Art and Commercial Photography degrees. She's an art, design, fashion, Korean culture, wellness, and sustainability expert. With a background in journalism, she covered the Britpop era and Japanese Harajuku fashion. She continued her education in London at Central St. Martins College and Goldsmiths College. With over a decade in Seoul, South Korea, she's a respected teacher, fashion stylist, professor, and social media influencer. Now based in Miami, she's a Professor of Fashion Styling at Istituto Marangoni Miami, passionately advocating for Korean and Southeast Asian fashion and culture. Teaching Areas: Fashion Campaign & Photography, Fashion Styling 2 and 3
read more
Watson-Baik11
Sarah Watson-Baik
Fashion Styling Professor
Sapia Simone, an alumna of Istituto Marangoni Milan, brings over a decade of comprehensive expertise in brand development, from design conceptualization to manufacturing. Her distinguished career spans international markets including Dubai, Europe, and the United States. As the Creative Director and Founder of her resort-wear label, Sapia Simone, she has successfully established a global presence with distribution in more than 35 stores worldwide. Building on this success, she now leads a Miami-based consultancy firm specializing in fashion startup development and strategy. Currently serving as a Professor of Product Development at Istituto Marangoni Miami, Sapia guides emerging designers in building sustainable brands with ethical practices, bridging academic excellence with real-world industry experience.  
read more
Simone Sapia
Sapia Simone
Fashion Design Professor
Daniel Carles Ed.D. is a Marketing and Communications professional with 25 years of experience in Media, Banking, Healthcare, Pharma, Sports, and Higher Education, with a deep passion for marketing trends and consumer behavior. He specializes in optimizing marketing funnels and is recognized as a B2B and B2C lead generation specialist. As a skilled content creator, Daniel has led integrated advertising campaigns, developed e-commerce sites, and orchestrated digital marketing initiatives tailored for both young and adult consumer demographics. His comprehensive skill set and deep-rooted industry knowledge empower him to precisely navigate complex marketing landscapes and drive tangible results for businesses across various sectors.
read more
Carles 2024
Daniel Carles
Digital Marketing and E-Commerce Professor
Jeff Carvalho, Adjunct Professor at Istituto Marangoni Miami, is a leading expert in youth culture with two decades of experience helping brands connect with consumers through strategic storytelling. As a co-founder of Highsnobiety, he was instrumental in transforming the publication into a global authority on street culture, developing a multi-faceted agency that partnered with iconic brands such as adidas, Gucci, and Mattel. A pioneer in new media and Web3, Professor Carvalho also co-founded the Culture Club talk show on Clubhouse, where he has interviewed cultural icons like Virgil Abloh and Naomi Osaka. At Istituto Marangoni, he brings this extensive industry insight into the classroom, teaching courses in marketing, strategy, and trend forecasting. He guides the next generation of professionals at the intersection of innovation, luxury, and sustainability, challenging them to think critically about how cultural shifts and new technologies are shaping the future of fashion and design.
read more
Jeff Carvalho
Jeff Carvalho
Fashion Business Professor
MEET OUR
FACULTY
All faculty
All faculty
Bradley teaches students how brands diversify their systems, increase accessibility, and define new audiences. He is an enthusiastic strategist for content interpretation, process integration, and solution implementation, focused on conversions with demand-generated growth. He is a full-stack web developer passionate about inclusive design and scalable web development that meets industry best practices and provides rich, engaging experiences for our students. Teaching Areas: Digital and Graphic and Web Design, Digital Marketing and E-Commerce
read more
Cummins!_5
Bradley Cummins
Fashion Business Professor
Karla was born in Mexico City, where she lived until she was ten. Later, she moved to Milan, Italy, with her mother, an opera singer at the time. In Milan, particularly while gazing at the shop windows along Via Monte Napoleone, her love for fashion began to blossom. Later, her mother transitioned into acting, and they relocated to Los Angeles, where Karla discovered the allure of Hollywood. Drawing from these formative experiences, Karla merged her passion for fashion and celebrity culture, becoming a highly skilled celebrity stylist. Karla's educational journey in fashion began at Istituto Degli Abiti in Mexico City, followed by advanced studies at Central Saint Martins in London, where she specialized in Fashion Styling, Fashion Design, and Art Direction. She also attended the Fashion Institute of Technology in New York City. Concurrently, Karla began experimenting with styling by revamping the wardrobes of her musician friends, a practice that soon solidified her career path. Over the next 25 years, Karla established herself as one of the most successful celebrity stylists in Mexico and beyond. She has styled renowned figures such as Thalia, Paulina Rubio, and even the former First Lady of Mexico. Now residing in Miami with her husband and two daughters, Karla shares her expertise as a professor of Fashion Styling at Istituto Marangoni Miami. Teaching Areas: Business of Styling and Fashion Styling 4
read more
couture collections
Karla Guindi
Fashion Styling Program Leader
Matthew has become a well-known and successful investor and creative director for his understanding of design-conscious products, brands, and services for the luxury and lifestyle markets. Through his brand consultancy, Thermal Brands, Matthew consults with dozens of clients within the Fashion, Beauty/Wellness, Food, and Home/Hospitality categories. He has designed exclusive products and consumer experiences (installations, presentations, charity events, concerts, and Pop-ups) for such events, including the NBA Draft, Art Basel, CES, ComplexCon, KidzCon, Paris Fashion Week, NY Fashion Week, and Formula One.
read more
industry networking
Matthew I. Growney
Fashion Business Professor
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion. Teaching Areas:  Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Roxana Frontini
Fashion Business Professor
Sarah Watson-Baik, a dynamic creative and educator from California, holds Fine Art and Commercial Photography degrees. She's an art, design, fashion, Korean culture, wellness, and sustainability expert. With a background in journalism, she covered the Britpop era and Japanese Harajuku fashion. She continued her education in London at Central St. Martins College and Goldsmiths College. With over a decade in Seoul, South Korea, she's a respected teacher, fashion stylist, professor, and social media influencer. Now based in Miami, she's a Professor of Fashion Styling at Istituto Marangoni Miami, passionately advocating for Korean and Southeast Asian fashion and culture. Teaching Areas: Fashion Campaign & Photography, Fashion Styling 2 and 3
read more
Watson-Baik11
Sarah Watson-Baik
Fashion Styling Professor
Sapia Simone, an alumna of Istituto Marangoni Milan, brings over a decade of comprehensive expertise in brand development, from design conceptualization to manufacturing. Her distinguished career spans international markets including Dubai, Europe, and the United States. As the Creative Director and Founder of her resort-wear label, Sapia Simone, she has successfully established a global presence with distribution in more than 35 stores worldwide. Building on this success, she now leads a Miami-based consultancy firm specializing in fashion startup development and strategy. Currently serving as a Professor of Product Development at Istituto Marangoni Miami, Sapia guides emerging designers in building sustainable brands with ethical practices, bridging academic excellence with real-world industry experience.  
read more
Simone Sapia
Sapia Simone
Fashion Design Professor
Daniel Carles Ed.D. is a Marketing and Communications professional with 25 years of experience in Media, Banking, Healthcare, Pharma, Sports, and Higher Education, with a deep passion for marketing trends and consumer behavior. He specializes in optimizing marketing funnels and is recognized as a B2B and B2C lead generation specialist. As a skilled content creator, Daniel has led integrated advertising campaigns, developed e-commerce sites, and orchestrated digital marketing initiatives tailored for both young and adult consumer demographics. His comprehensive skill set and deep-rooted industry knowledge empower him to precisely navigate complex marketing landscapes and drive tangible results for businesses across various sectors.
read more
Carles 2024
Daniel Carles
Digital Marketing and E-Commerce Professor
Jeff Carvalho, Adjunct Professor at Istituto Marangoni Miami, is a leading expert in youth culture with two decades of experience helping brands connect with consumers through strategic storytelling. As a co-founder of Highsnobiety, he was instrumental in transforming the publication into a global authority on street culture, developing a multi-faceted agency that partnered with iconic brands such as adidas, Gucci, and Mattel. A pioneer in new media and Web3, Professor Carvalho also co-founded the Culture Club talk show on Clubhouse, where he has interviewed cultural icons like Virgil Abloh and Naomi Osaka. At Istituto Marangoni, he brings this extensive industry insight into the classroom, teaching courses in marketing, strategy, and trend forecasting. He guides the next generation of professionals at the intersection of innovation, luxury, and sustainability, challenging them to think critically about how cultural shifts and new technologies are shaping the future of fashion and design.
read more
Jeff Carvalho
Jeff Carvalho
Fashion Business Professor
MEET OUR
FACULTY
All faculty
All faculty
Bradley teaches students how brands diversify their systems, increase accessibility, and define new audiences. He is an enthusiastic strategist for content interpretation, process integration, and solution implementation, focused on conversions with demand-generated growth. He is a full-stack web developer passionate about inclusive design and scalable web development that meets industry best practices and provides rich, engaging experiences for our students. Teaching Areas: Digital and Graphic and Web Design, Digital Marketing and E-Commerce
read more
Cummins!_5
Bradley Cummins
Fashion Business Professor
Karla was born in Mexico City, where she lived until she was ten. Later, she moved to Milan, Italy, with her mother, an opera singer at the time. In Milan, particularly while gazing at the shop windows along Via Monte Napoleone, her love for fashion began to blossom. Later, her mother transitioned into acting, and they relocated to Los Angeles, where Karla discovered the allure of Hollywood. Drawing from these formative experiences, Karla merged her passion for fashion and celebrity culture, becoming a highly skilled celebrity stylist. Karla's educational journey in fashion began at Istituto Degli Abiti in Mexico City, followed by advanced studies at Central Saint Martins in London, where she specialized in Fashion Styling, Fashion Design, and Art Direction. She also attended the Fashion Institute of Technology in New York City. Concurrently, Karla began experimenting with styling by revamping the wardrobes of her musician friends, a practice that soon solidified her career path. Over the next 25 years, Karla established herself as one of the most successful celebrity stylists in Mexico and beyond. She has styled renowned figures such as Thalia, Paulina Rubio, and even the former First Lady of Mexico. Now residing in Miami with her husband and two daughters, Karla shares her expertise as a professor of Fashion Styling at Istituto Marangoni Miami. Teaching Areas: Business of Styling and Fashion Styling 4
read more
couture collections
Karla Guindi
Fashion Styling Program Leader
Matthew has become a well-known and successful investor and creative director for his understanding of design-conscious products, brands, and services for the luxury and lifestyle markets. Through his brand consultancy, Thermal Brands, Matthew consults with dozens of clients within the Fashion, Beauty/Wellness, Food, and Home/Hospitality categories. He has designed exclusive products and consumer experiences (installations, presentations, charity events, concerts, and Pop-ups) for such events, including the NBA Draft, Art Basel, CES, ComplexCon, KidzCon, Paris Fashion Week, NY Fashion Week, and Formula One.
read more
industry networking
Matthew I. Growney
Fashion Business Professor
Roxana Frontini teaches our students how to excel at managing marketing projects and teams, integrating strategies, and implementing complex initiatives for success. She incorporates her robust problem-solving abilities and entrepreneurial mindset into all her teaching and projects. Roxana is a proactive leader with extensive experience in fostering the growth of global companies in the media, fashion, music, and creative sectors. Possessing Master’s Degrees in Technology and Business Management and a double major in Law and Business, Roxana holds expertise in utilizing data-driven and highly creative marketing through technology and innovation to drive purposeful profitability and business expansion. Teaching Areas:  Ethics, Branding, Marketing & Communications
read more
Roxana Frontini
Roxana Frontini
Fashion Business Professor
Sarah Watson-Baik, a dynamic creative and educator from California, holds Fine Art and Commercial Photography degrees. She's an art, design, fashion, Korean culture, wellness, and sustainability expert. With a background in journalism, she covered the Britpop era and Japanese Harajuku fashion. She continued her education in London at Central St. Martins College and Goldsmiths College. With over a decade in Seoul, South Korea, she's a respected teacher, fashion stylist, professor, and social media influencer. Now based in Miami, she's a Professor of Fashion Styling at Istituto Marangoni Miami, passionately advocating for Korean and Southeast Asian fashion and culture. Teaching Areas: Fashion Campaign & Photography, Fashion Styling 2 and 3
read more
Watson-Baik11
Sarah Watson-Baik
Fashion Styling Professor
Sapia Simone, an alumna of Istituto Marangoni Milan, brings over a decade of comprehensive expertise in brand development, from design conceptualization to manufacturing. Her distinguished career spans international markets including Dubai, Europe, and the United States. As the Creative Director and Founder of her resort-wear label, Sapia Simone, she has successfully established a global presence with distribution in more than 35 stores worldwide. Building on this success, she now leads a Miami-based consultancy firm specializing in fashion startup development and strategy. Currently serving as a Professor of Product Development at Istituto Marangoni Miami, Sapia guides emerging designers in building sustainable brands with ethical practices, bridging academic excellence with real-world industry experience.  
read more
Simone Sapia
Sapia Simone
Fashion Design Professor
Daniel Carles Ed.D. is a Marketing and Communications professional with 25 years of experience in Media, Banking, Healthcare, Pharma, Sports, and Higher Education, with a deep passion for marketing trends and consumer behavior. He specializes in optimizing marketing funnels and is recognized as a B2B and B2C lead generation specialist. As a skilled content creator, Daniel has led integrated advertising campaigns, developed e-commerce sites, and orchestrated digital marketing initiatives tailored for both young and adult consumer demographics. His comprehensive skill set and deep-rooted industry knowledge empower him to precisely navigate complex marketing landscapes and drive tangible results for businesses across various sectors.
read more
Carles 2024
Daniel Carles
Digital Marketing and E-Commerce Professor
Jeff Carvalho, Adjunct Professor at Istituto Marangoni Miami, is a leading expert in youth culture with two decades of experience helping brands connect with consumers through strategic storytelling. As a co-founder of Highsnobiety, he was instrumental in transforming the publication into a global authority on street culture, developing a multi-faceted agency that partnered with iconic brands such as adidas, Gucci, and Mattel. A pioneer in new media and Web3, Professor Carvalho also co-founded the Culture Club talk show on Clubhouse, where he has interviewed cultural icons like Virgil Abloh and Naomi Osaka. At Istituto Marangoni, he brings this extensive industry insight into the classroom, teaching courses in marketing, strategy, and trend forecasting. He guides the next generation of professionals at the intersection of innovation, luxury, and sustainability, challenging them to think critically about how cultural shifts and new technologies are shaping the future of fashion and design.
read more
Jeff Carvalho
Jeff Carvalho
Fashion Business Professor

Why Choose Online Master’s in Digital Communication & Social Media Strategy

This online master’s degree in digital communication and social media strategy stands out for its combination of creative practice, industry relevance, and digital flexibility.

Key advantages include:

  • Creator-economy and social media strategy curriculum
  • Hands-on content production and AI-powered workflows
  • Real-world brand and creator partnership projects
  • Faculty of working creative directors, stylists, and strategists
  • Professional capstone defended before an industry panel

Admissions: How to Apply

Applying to this online master’s degree in digital communication and social media strategy follows a structured admissions process:

  • Submit your online application
  • Provide required academic documents
  • Application review by the Academic Committee
  • Receive admission decision and enrollment guidance
  • Our admissions team supports students throughout the entire process.

CAREER PATHS

Where this degree can take you

Graduates of the Online Master of Arts in Digital Communication & Social Media Strategy are prepared for roles on both the creative and the business side of content — from building and monetizing a personal brand to leading social strategy, creative direction, creator partnerships, and paid media for fashion and luxury brands.

01

Content Creator / Influencer

Build and monetize a personal brand — the entrepreneurial track.

02

Social Media Strategist

Set KPIs, run paid campaigns, and manage a brand’s presence across platforms.

03

Creative Director, Digital & Social

Lead the ideation and execution of campaigns from concept to launch.

04

Creator Partnerships Manager

Source, vet, and manage influencer and UGC collaborations for a brand.

05

Digital / Paid Media Specialist

Run PPC, SEO, and paid social campaigns across platforms.

06

Founder / Personal Brand Entrepreneur

Launch an independent content business, brand, or agency.

Career pathways are illustrative examples tied to program coursework, not a guarantee of employment, title, or income.

EXPLORE ALL PROGRAMS ↗

FAQ

What are the admission requirements for the Online Master of Arts in Digital Communication & Social Media Strategy?

The requirements for admission to our graduate programs are: online application, ID, Resume, Bachelor’s transcripts and diploma, Personal Statement, Finance Statement, Portfolio (if applicable), and Interview (if applicable).

What is the tuition for the Online Master of Arts in Digital Communication & Social Media Strategy?

The tuition for the Online Master’s program is $37,450 USD. Payment plans and scholarships are available.

Is transfer of credits available?

The transfer of credits evaluation is available at Istituto Marangoni Miami. To be eligible for a transfer evaluation, you must be an applicant at Istituto Marangoni Miami. Your transcripts must be official for the Academic Committee to determine how many credits can be transferred to the program you have applied for. For graduate programs, there is a limited number of credits that can be passed.

How long does the online program take?

The program takes four (4) semesters and can be completed in approximately 1.5 years of full-time continuous enrollment. It is comprised of 36 semester credit hours.

What does the capstone involve?

Students complete a six-credit capstone — a content and social media strategy for a brand, a creator or influencer campaign plan, a content production portfolio, or an original research study — presented and orally defended before a panel of faculty and industry professionals.

CONTACT

+1.305.424.9434
miami@immiami.edu
3704 NE 2nd Ave, Miami, FL 33137
Weekdays 9 AM – 5 PM

Outside of office hours we currently offer appointments virtually. Please click on the link below and schedules an appointment with our team through the Calendly system.

download catalog Book a virtual appointment 
 SUMMER CAMP SPECIFICS
Let's Design The Future Together

I acknowledge that, by clicking the "Get to know us" button above, I agree to be contacted by Istituto Marangoni Miami, its affiliates, and contractors about educational opportunities via email, text, or phone, at the phone number above, using an automatic dialer or pre-recorded message. I understand that my consent is not a requirement for enrollment, and I may withdraw my consent at any time.