Bachelor Degree
in Fashion Business

During this course, the students will recognize the importance of the principles of fashion business and be able to analyze a variety of factors affecting the industry structure as well as understanding the current global economic situation. They will also be introduced to market structures, assumptions and characteristics.

Prerequisite(s): None

The course introduces students to the world of brands; to branding strategies and their application within the world of fashion and luxury. During the course students will examine the different theoretical frameworks and complex nature of brands, gaining a solid understanding of brand management, and analyzing the influence that brands have on the success of a fashion organization, from mass markets and fast fashion, through to luxury.

Prerequisite(s): None

This course teaches the basic notions of digital graphics for the field of Fashion Design. Through the study and the use of a variety of computer applications, students acquire the tools to work on photographic retouching and elaboration of images, with the purpose of presenting their creative ideas to a client or professional public. Students also learn how to use key software packages to create visual documents and presentations.

Prerequisite(s): None

This course introduces students to the historical and intellectual content of western art through an evolution of History of Art from ancient times to the end of Late Middle Ages in Europe. The analysis is set in an extended historical, social, political and cultural context. The relationship between art and society, in centuries, is also studied to elaborate comparisons between history and the contemporary cultural world.

Prerequisite(s): None

This first required college level-writing course introduces students to effective written communication through mastery of the writing process to include personal and professional contexts to include strategies for discussing, reviewing, development and structure, rhetorical strategies, organizational approaches, interpretive modes, of various written forms. Students will begin academic research skills to connect to their own writing and interests. This course fulfills a Gordon Rule requirement.

Prerequisite(s): None

This course introduces the students to the key factors of success for businesses by understanding the economic challenges, exploring the different markets in relation with supply and demand, and by presenting a general overview of the success scenario. By the end of the course the students will know how to adopt key business principles and understand the development of business strategies, as well as be able to discuss the vital factors specific to luxury business.

Prerequisite(s): BUS100

Through the recognition and understanding of the principles and practices of the main marketing tools, students develop a professional approach to the various marketing communications strategies that are applied in the fashion industry. The course looks at creative marketing in the contemporary fashion industry, considering traditional methods to online digital techniques in advertising and promotion.

Prerequisite(s): None

This course covers the evolution of the History of Dress from ancient times to the present. Students study a wide historical, political, social and cultural context looking at aspects involved in sartorial cutting and construction, as well as the development of the productive systems of materials, accessories, jewels, hairstyles and makeup. The relationships between art and fashion are analyzed though the course of history, to make a comparison between past and contemporary fashion, dress and costume.

Prerequisite(s): None

The class has the aim of studying the Production Companies as subjects, which develop an economic activity of market transformation, showing their structural and functioning aspects. In order to do so, there will be illustrated the prevalent and innovative methods of Organization, Management tools and Control principles. At the end of the class, the student will have learnt main knowledge about Manufacturing Company System, which will help him to develop insights in topics of sectorial interest. There will be in-depth analysis through the “Case Study”.

Prerequisite(s): None

This second required college level writing course focuses on the research process and advanced strategies for the analysis and evaluation of sources. Students will increase their knowledge of the writing process by composing informative and persuasive essays using a research process. Additionally, this course will emphasize the need for writing accuracy and the revision process using the conventions of standard edited American English. This course fulfills a Gordon Rule requirement.

Prerequisite(s): ENC101

This course provides an in-depth explanation of the principles and practices of the main communication tools used in the fashion and luxury industry today. Following on from the Fashion Marketing Principles and practices, students develop a more professional and systematic approach to the communication strategies that are applied in industry, as well as the influence of communication tools in fashion and luxury marketing.

Prerequisite(s): BUS200

This course teaches students the basics of visual design communication and presentation skills using Photoshop and InDesign software to create and present their ideas

Prerequisite(s): COM100

This course introduces students to the role of the trend forecaster, looking at trend prediction, as well as the various methods of forecasting in the Fashion and luxury industries. The theories, concepts and methods constitute a framework that will facilitate the student to understand, interpret and anticipate developments and change for the near future. Researching seasonal trends, color, social and economic trends, consumer preferences and cultural indicators increase student’s ability in successful analysis and review.

Prerequisite(s): None

This course introduces students the basic concepts of college mathematics to include algebra and will follow a logical sequence for students to gain confidence in polynomials, equations, inequalities, the straight line, Cartesian coordinates, functions and graphs, systems of linear equations, logarithms and exponentials, matrix algebra, limit of a function, and derivate of a function and integral.

Prerequisite(s): None

This course provides students with oral communication skills needed to develop stronger personal, professional and educational presentation and experiential use of speaking. Students will apply theory and techniques to individual and group settings. Fulfills a Gordon Rule requirement.

Prerequisite(s): None

This course looks at the buying process, working from ‘concept to consumer’ in relation to varied customer and market environments. Students analyze the buying function, looking at different buyers’ responsibilities; learning how to determine what assortments to buy and which resources to select to produce a successful buying strategy. At the end of the course, they will understand the role of buyers and their importance within the fashion industry.

This course introduces the students to the world of the Fashion Production processes, by means of exploring product creation, textiles, Sustainable marketing, Ethic and corporate responsibilities. The students will understand the basic elements of textiles and materials necessary to create a fashion product and analyze production processes as well as understanding the manufacturing process, artisanal versus industrial and global versus local production.

Prerequisite(s): None

This course teaches students how different types of fashion organizations manage product design and development through studying supply chain and logistics, manufacturing processes and technology, and distribution and retailing. They will become familiar with different steps in supply chain management for the production of a fashion product and will identify and manage critical business factors in the design, planning, development and production of a fashion collection.

Prerequisite(s): None

Students learn how to recognize, manipulate and ‘read’ the materials and fabrics used in the fashion industry. Fibers are classified and studied together with the main techniques of fabric manufacturing. The knowledge of their intrinsic properties including weaving, finishing and printing techniques, allows students to acquire the basic skills in order to identify a fabric and apply it to works in the fashion industry. The world of yarns, leather and materials are explored, with the aim of understanding the variety of technical/creative possibilities

Prerequisite(s): None

This course will provide students with critical thinking skills while studying major theories of ethics. Ethics will be defined and analyzed to understand different points of view to include values, cultural, socio-economic and other influences allowing students to demonstrate effective reasoning skills to make decisions.

Prerequisite(s): None

Building on an understanding of fashion theory, innovation and digitization in the buying and product development process, this course provides an understanding of supply chain management strategies for luxury brands and fashion products. Students investigate the design, planning, execution, control, and monitoring of supply chain activities, and by understanding the role of the supply chain manager they learn how products travel from the design studio, to the showroom and store.

Prerequisite(s): None

This course explores the Omni channel world and system that enables customers to complete a purchase and receives orders from any channel they choose. They will understand the needs necessary to meet the demand of Omni channel shopping and the compatible delivery system with all channels. They will explore how the e-commerce sector has evolved and why the Omni channel distribution model has come out as an effective solution for any retailer.

Prerequisite(s): None

This course provides students with an advanced knowledge and understanding of the role and responsibilities of the retailer by analyzing successful retail strategies across varied fashion organizations. Students will develop astute commercial awareness of retail theories and practices required in the management of fashion products for today’s markets.

Prerequisite(s): None

This course provides students with an advanced knowledge and understanding of the role and responsibilities of the Fashion Merchandiser within different fashion organizations. Students are introduced to the terminology of operating statements, inventory retail methods, planning seasonal purchases, calculating markups, turnover, stock-sales ratios, open-to-buy, markdowns and terms of sale.

Prerequisite(s): BUS210

This course will present students with a comprehensive critical analysis and evaluation of fashion intended as a socio-cultural global phenomenon and provide them with the theoretical knowledge necessary to interpret fashion practices in relation to art movements and other cultural manifestations. On completion of the course students will have attained a sense of the cultural and global dimension of the fashion industry, of the challenging yet close relation it has established with art and have developed an informed sensibility with regards to all the above.

Prerequisite(s): None

As part of this course, students will be learning the appropriate digital visual frameworks used to explain the complex nature of brands, branding and communication in line with emotional branding. They will also evaluate the elements of different types of brand marketing campaigns with a particular focus on fashion brands and innovative branding, such as sustainability, diversity and responsible fashion.

Prerequisite(s): BUS205

This course covers Visual Merchandising within a fashion retail context, its strategies and purpose. Students will also explore the idea of visual merchandising aligned to the subject of fashion styling, contextualizing and using relevant processes in visual branded design for VM installations and outcomes. Students will research, design and present a Fashion Retail Window Concept and an In store Retail Concept.

Prerequisite(s): None

This introductory course will provide students with engaging research and experiential knowledge. Individual focused topics will include learning and memory, emotions, perception, personality, motivation, and behavior.

Prerequisite(s): None

This course, students will explore and help develop strategies for “learning to think” and “thinking for learning” using the process of deductive argument and the notion of validity. Students are expected to use methods for analyzing and evaluating their beliefs by developing an ideological framework.

Prerequisite(s): None

This course is for non-science majors to provide students with the basic biology concepts; selected topics will include cell concept, evolution, genetics and ecology. The students are expected to use the scientific method of thinking to analyze and make informed decisions about the environment.

Prerequisite(s): None

In this course students explore the new luxury business markets and their strategies for the creation, communication and delivery of contemporary luxury products and services. Participants learn the relationship between digital and innovative business models, the integration of AI and VR as well as sustainability into luxury business models. Students explore new communication, marketing, and promotional techniques to reach sales goals and apply the key strategies of luxury businesses.

Prerequisite(s): None

This course provides an in-depth understanding of Business Finance and Management Control, with the aim of developing students’ skills in financial analysis, and their ability to relate accounting, finance, and costings within a fashion context. The topics discussed capitalize on the principles of business, of economics and accounting, with a more in-depth focus on finance and management control.

Prerequisite(s): EC0210

The aim of this course is to develop and launch a new brand or business concept within the fashion industry; to identify a gap in the market and apply appropriate business theories and processes in order to develop a suitable business plan. The structure and content of a business plan depends on the nature of the business initiative and the target audience of the document. Students will undertake and manage a self-directed business project as a major component of their degree in Fashion Business.

Prerequisite(s): None

This course provides students with an introduction to environmental factors and provides a foundation for real life issues for the scientific aspects affecting sustainability, environmental policies, economics and the awareness of personal choices.

Prerequisite(s): None

This course introduces the basic concepts of Euclidean geometry and non- Euclidean geometry utilizing a problem-solving approach relevant to all majors. Students will explore the inductive method and review the foundations of geometric points, lines, segments; coverage of all 2-D figures; and an analysis of coordinates, vectors, and trigonometric relations.

Prerequisite(s): MAC105